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天使投资唐 发表于 2015-5-1 13:34:15 | 显示全部楼层 |阅读模式
iWatch运动版成本价USD83.7~=RMB500,但卖好几千、几万!USD83.7的原始成本仅为iWatch Sport建议零售价USD349的~24%,低于苹果其他产品的29%~38%。换句话说,苹果产品的毛利有62%~76%!iWatch还没出来,深圳华强北和北京中关村已经有很多山寨的iWatch,但都卖不出几个钱,还在打价格战。中国要反省如果创新提高毛利,否则死路一条!同时,苹果赚回来存在银行里的现金已有2000亿美元,可以用现金买好几个联想+小米+TCL 等等!




Apple Watch运动版拆解:元件成本为500人民币

2015年05月01日  新浪科技


  新浪科技讯 北京时间5月1日上午消息,市场研究公司IHS iSuppli周四发布了对Apple Watch智能手表的拆解报告。报告显示,相对于IHS此前拆解过的苹果产品,Apple Watch的硬件成本最低。

  IHS估计,38毫米表盘Apple Watch Sport的元件成本为81.20美元。其中,采用OLED面板和Ion-X表面玻璃的显示屏成本最高,估计为20.50美元。S1处理器的成本估计为10.20美元。除元件成本之外,IHS估计的制造成本为2.50美元,因此总的原始成本为83.70美元。IHS并未对不锈钢版和黄金版Apple Watch进行拆解。这两类Apple Watch都采用了蓝宝石玻璃和不同材质的金属外壳。
  IHS指出,83.70美元的原始成本仅为Apple Watch Sport建议零售价349美元的约24%。此前IHS拆解的苹果其他产品这一比例通常为29%至38%。这意味着Apple Watch应当有着更高的利润率。然而,在本周的财报电话会议上,苹果表示,Apple Watch的利润率要低于公司平均水平,至少在开售的首个季度如此。
  IHS高级分析师凯文·凯勒(Kevin Keller)表示:“第一代产品在推出之初的零售价远高于硬件成本,这很正常。由于零售价总是随时间逐渐下降,而Apple Watch的这一比例要低于iPhone 6 Plus和其他产品,因此如果Apple Watch的销量与用户对这款产品的兴趣保持一致,那么将非常有利于苹果的利润。”
  3天前,苹果CEO蒂姆·库克(Tim Cook)曾表示,通过拆解来估计苹果的产品成本并不准确。“通过拆解来估计产品成本与实际情况有很大差异。我从未见过这类估计是准确的。”
  这样的拆解仅关注了元件成本,但并未考虑与产品相关的其他大笔费用,例如研发、广告、软件和渠道分销费用。因此,使用元件成本来研究利润率并不可行。
  IHS的报告显示,Apple Watch Sport采用了来自东芝的8GB闪存、来自美光的512MB RAM,以及其他由博通、意法半导体、Maxim、恩智浦半导体和Analog Device制造的元件。此外,这款产品采用了来自意法半导体,而不是应美盛的加速计和陀螺仪。(维金)


Apple Watch Price
One thing the Apple Watch is not, is cheap. The long list of Apple Watch prices, for all models and all size options, goes from wallet-worryingly expensive to downright ridiculous. That's quite the list, seeing as there's 10 Watch Sport, 20 Apple Watch and 8 Edition models.
The Apple Watch Sport pricing is in two bands. The 38mm is £299, while the 42mm model is £339. You just choose which colour Sport Band you want - Black, Red, Green, Blue or White.
Deep pockets will be needed if you're thinking of splashing out on the top of the line Apple Watch Edition, however, as the model will set wannabe owners back at least £8,000.


If this is a little beyond your budget but you covet the gold-themed bling, TrustedReviews has learned that gilders will offer gold plating services on the entry-level Apple Watch Sport.
The standard Apple Watch price points are as follows:

  • 38mm Stainless Steel Case with White Sport Band - £479
  • 42mm Stainless Steel Case with White Sport Band - £519
  • 38mm Stainless Steel Case with Black Sport Band - £479
  • 42mm Stainless Steel Case with Black Sport Band - £519
  • 38mm Stainless Steel Case with Black Classic Buckle - £559
  • 42mm Stainless Steel Case with Black Classic Buckle - £599
  • 38mm Stainless Steel Case with Milanese Loop - £559
  • 42mm Stainless Steel Case with Milanese Loop - £599
  • 38mm Stainless Steel Case with Black Modern Buckle - £649
  • 42mm Stainless Steel Case with Black Leather Loop - £599
  • 38mm Stainless Steel Case with Midnight Blue Modern Buckle - £649
  • 42mm Stainless Steel Case with Bright Blue Leather Loop - £599
  • 38mm Stainless Steel Case with Soft Pink Modern Buckle - £649
  • 42mm Stainless Steel Case with Stone Leather Loop - £599
  • 38mm Stainless Steel Case with Brown Modern Buckle - £649
  • 42mm Stainless Steel Case with Light Brown Leather Loop - £599
  • 38mm Stainless Steel Case with Link Bracelet - £819
  • 42mm Stainless Steel Case with Link Bracelet - £859
  • 38mm Stainless Steel Case with Space Black Stainless Steel Link Bracelet - £899
  • 42mm Stainless Steel Case with Space Black Stainless Steel Link Bracelet - £949
As for the solid gold Apple Watch Edition, prices are as follows:

  • 38mm 18-Carat Rose Gold Case with White Sport Band - £8,000
  • 42mm 18-Carat Rose Gold Case with White Sport Band - £9,500
  • 38mm 18-Carat Yellow Gold Case with Black Sport Band - £8,000
  • 42mm 18-Carat Yellow Gold Case with Black Sport Band - £9,500
  • 38mm 18-Carat Rose Gold Case with Rose Grey Modern Buckle - £13,500
  • 42 mm 18-Carat Yellow Gold Case with Black Classic Buckle - £12,000
For those with more money than sense, modders are already offering Apple Watches in all manner of gaudy getups.
Headling this list of bling-bragging wearables is Goldgenie's £110,000 Apple Watch Spectrum. The frankly ridiculous modifications include dozens of precision-cut diamonds and a solid gold body.
The bank-breaking wearable will set wannabe owners back a massive 368 times the entry-level Apple Watch Sport


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