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天使投资唐 发表于 2015-9-4 11:18:52 | 显示全部楼层 |阅读模式
创业者失败最大的原因不是钱烧光,而是做出一些客户不会付费的产品或服务!

BauBax Jacket 刚刚在 KickStarter上完成58天的筹款,本来目标只是2万美元,但最后从支持者得到了920万美元的预购,是 Kickstarter平台上筹到的第4高额度,也是有史以来服装类最高的众筹!反应了这款夹克可以满足很多用户上班和休闲的需求!这就是钢需!钢需是用数字验证的!

恐怕美国人均收入比中国高,所以很多人可以付费买这 150~190美元 4种不同款式的夹克。其实中国也有很多奢饰品的消费者,但他们除了崇洋媚外买名牌,根本不会花钱买性价比高的产品,更加不会支持本土创新,靠ZF扶持不是长久之计。

我一年前在深圳沙龙上才建议一位淘宝服装店的老板采取西药处方,破釜沉舟现有淘宝店,改变策略做智能服装。虽然国内遍地都是服装店和厂,但好像还没有类似的概念,即使有,也没有那么大的订单!可能因为缺乏知识产权的保护,大家都青睐山寨或抄袭美国概念,而不会去踏实创新满足客户需求。
还是那句,赚客户的钱比赚客户的钱容易!努力融资的朋友们,如果你们赚到客户的钱的同时,你们的融资需求也解决了。







旅行夹克BauBax:拥有15种功能   2015年07月27日   创业邦

  导语:它针对的就是那些经常需要在世界各地旅行的人,它既可以变身成枕头,也可以轻松的装下饮料甚至是iPad等其他物品。

  Hiral Sanghavi是个聪明的人,在29岁的时候,他已经开创了多家公司,赢得了一些机器人设计比赛,而且还在西北大学管理学院攻读MBA学位。但是他也有自己的缺点,那就是健忘。

  Sanghavi成长与印度,他在印度还拥有一家公司,但是当他在坐飞机旅行的时候,总是会将自己的头枕忘在机场。他曾经经常需要往返于美国和印度两地,有时是为了工作,有时是为了去见自己当时的女朋友,现在的妻子Yoganshi Shah。由于自己的健忘,几乎每一次,他都要花25美元买一个新的头枕。

  于是他们两个人一起做了一个名叫BauBax的旅行夹克。

  BauBax是一个拥有15种功能的夹克,它针对的就是那些经常需要在世界各地旅行的人,它既可以变身成枕头,也可以轻松的装下饮料甚至是iPad等其他物品。目前这个夹克正在Kickstarter上进行众筹,截止到目前为止,它已经获得了来自1.1万个投资人,将近200万美元的众筹资金。它是Kickstarter上有史以来最成功的衣物类众筹项目。

  这个夹克的诞生过程有些曲折。期初,这对服务只是想开发一个提醒你需要随身携带的东西的应用。但是在去年12月,身为一名UX设计师的Shah突然灵机一动,觉得一件旅行夹克要比应用更加实用。她想要打造一个多功能夹克,让你把所有东西都放进去,这样就不会把东西丢在机场了。

  在将这个创意告诉自己的丈夫之后,Sanghavi立刻觉得这个创意能够行的通。他认为,这是一个值100万美元的创意。


服装界的瑞士军刀 自带14种功能的BauBax夹克
2015-07-13 中文业界资讯站

大多数外套在提供保暖功能之外,并没有太多的口袋可以让你尽情存放东西,尤其对那些出门要带一大堆设备和配件的数码控来说。好消息是,BauBax Jacket不仅仅是一件外套,它还拥有超出标准夹克的14种功能(简直是服装界的瑞士军刀了)。除了内置颈枕、眼罩和手套,它还提供了超细纤维布、以及可当做手写笔的拉链。


BauBax Jacket是一件多功能衣物。

它的用途多达14种(就连接缝处都能充分利用)。

BauBax Jacket自带了眼罩和颈枕头,以便你随时休息。

内置的手套可从袖子里延伸出来。

BauBax Jacket还有一个专门用来放耳机并防止线缆纠缠的口袋。

设置在胸前可存放饮料的口袋。

右下部内侧的平板口袋。

自带的超细纤维布可用于擦拭眼镜或设备屏幕。



Kickstarter campaign that needed $20,000 got $9 million
http://money.cnn.com/2015/09/03/ ... _pool&iid=obnetwork

Hiral Sanghavi needed $20,000 on Kickstarter to fund his BauBax travel jacket. He smashed that target and raised a whopping $9 million.
The crowdfunding campaign for the jacket with 15 built-in features was launched on July 7. Sanghavi had 58 days to meet the goal, but got there in just five hours.

The jacket quickly became the most-funded clothing campaign "not just on Kickstarter but in the history of crowdfunding," said Sanghavi.
It wasn't only the most-funded clothing campaign.
The BauBax jacket drive, which ended Thursday, also became Kickstarter's fourth-most funded campaign ever after the two Pebble Smart Watches and the multi-purpose Coolest Cooler box.

"I knew we had a great idea, that we'd maybe get a million or two, but never $9 million," said Sanghavi.
The travel jacket comes in four styles and is designed with multiple hidden functions to make commuting more comfortable and hands-free.
Those include a neck pillow that inflates in two seconds, an insulated cupholder pocket and gloves concealed in each sleeve.

Sanghavi's lifestyle inspired his wife, a designer to create the jacket.
"She works on the West Coast and I'm studying for my MBA at the Kellogg School of Management [at Northwestern University in Illinois]," he said. "It's a long flight and I'd forget to take my neck pillow and buy a new one at the airport."
He accumulated a few pillows this way, prompting his wife to suggest a jacket with a built-in pillow. "I thought it was a solid idea," said Sanghavi. They eventually added the other features.

Sanghavi, 29, said the campaign resulted in 45,000 backers who ordered 70,000 jackets that are priced between from $89 to $120. He expects to ship those in November.

He's lined up four manufacturers to make the four versions of the jacket. "This will also allow us to ramp up production quickly," he said.
On Thursday, BauBax will start selling the jacket to the public through Indiegogo's ecommerce platform InDemand.
Sanghavi hopes to ultimately get the jacket into retail stores in 2016.

Sanghavi is taking a leave of absence from school and boosting staff. "We've gone from four to nine people in just a few months," he said. And he's relocated the company from Chicago to the San Francisco Bay area.
"We're aren't stopping," said Sanghavi, adding that his team is already working on brand new products for next year.


Indiegogo CEO: Want money? Here's the trick
http://money.cnn.com/2015/08/26/ ... n/index.html?iid=EL

Forget drones or robots or mind-boggling 3D-printed innovations. Right now, Indiegogo's CEO is laser-focused on peanut butter.
"This peanut butter is made with just three ingredients, peanuts, salt and honey. The honey is what makes it really good," said Slava Rubin.

His obsession, Good Spread Peanut Butter, is one of more than 300,000 campaigns that have launched on Indiegogo since the crowdfunding platform debuted in 2008.
Virtually anyone can get their campaign on Indiegogo. But unlike Kickstarter, it provides startups with the option to keep all the money pledged even if they fail to meet their funding goal.
Related: This jacket does 15 things at once
To date, the company has helped entrepreneurs raise half a billion dollars, said Rubin. The site, which gets 15 million visitors a month, takes 5% of the total amount raised as its fee.
Although two-thirds of its campaigns are based in the U.S., Rubin said he's amazed at the growing global awareness of the platform.
Related: 7 hot businesses to start now
"I was deep in the middle of the Amazon in Brazil last year, staying in a lodge that you could only get to by boat," he said.
There he met an 11-year-old boy who told him about cool ways that people are harnessing energy, including Solar Roadways, which he'd read about on Indiegogo.
"He had no idea who I was," said Rubin, adding that Solar Roadways had raised $2.25 million on Indiegogo from people in 150 countries. It's one of the site's most successful campaigns.
Technology projects tend to dominate Indiegogo, "Lately it's lots of hardware, robots with built-in artificial intelligence like for home assistance, and drones with very specific capabilities," he said.
Related: NASA's robot R2 needs your help
So what makes a crowdfunding campaign successful? Here are Rubin's tips.
Videos: Campaigns that feature videos -- about the startup and the product -- typically raised 114% more money on Indiegogo compared to those that don't.
Frontload everyone you know first: "Get your inner circle of family, friends and customers to fund you and to spread news about the campaign," Rubin said. "This will get the momentum going."
Provide frequent updates: Campaigns that provide updates every five days raise twice as much as those that update every ten days or more.
Use the media: Get the press involved early on. "Tell media in advance about your campaign."

  • Flow Hive, a beehive invention, raised $12.4 million and is Indiegogo's most funded campaign to date.

Rubin has also seen a fair share of failed campaigns, and he has some advice on how to avoid those, too:
Don't nag about money. Tell your story: "Don't get stuck telling people why you want the money," he said. "You have to explain why the product is interesting and relevant to them. Be authentic about it.
Don't ignore feedback: Listen to what your customers are telling you. It's a way to gauge market validation for your idea.
Rubin emphasized that Indiegogo is still evolving.
The company launched "InDemand" in January, which lets startups that have already met their funding goal sell their products through the site. More than 4,000 startups have already signed up for the service, said Rubin.
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